Met Gala data: The most inspirational Met Gala looks of all time

Met Gala data: The most inspirational Met Gala looks of all time

This year’s Met Gala was a total success, with all our favourite celebrities living up to fashion’s biggest event. Whether it’s Kim Kardashian or Blake Lively, it is true to say there have been some legendary Met Gala looks.

Interested in this, the experts at Cazaar.co.uk (cazaar.co.uk) generated a seed list of the most popular Met Gala celebrities, then used Pinterest and Google search volumes in order to reveal which celebrity looks are the most sought after. 

We kindly ask that if this data is of use to you, you provide a link to cazaar.co.uk who conducted the study.

The Results

Please find the full dataset attached here.

Cazaar.co.uk can reveal that the celebrity with the most average monthly global searches is Kim Kardashian—132,000 searches and 810 pins on Pinterest for Met Gala looks. With Kim’s 2021 all black Balenciaga outfit being one of the most Googled, fans are apprehensive as to what look she will take on this year. Although Kim only has 810 pins on Pinterest for her Met gala looks, she has 595 % more searches than her half sister Kendall Jenner in third place (19,000 global searches)

In second place is model Gigi Hadid with 22,000 global monthly searches and 318 pins on Pinterest—16 % more than fellow Victoria Secret Model Kendall Jenner in third. With Gigi’s new collaboration with Frankies Bikini, and the Met Gala coming up next week, fans are excited to see which designer she will be wearing this year.

In third place is Kendall Jenner with 19,000 monthly searches for her Met Gala looks. Kendall’s most searched for Met Gala look is her 2019 outfit, in which she appeared in a Versace orange feathered dress, along with sister Kylie (16,000 searches) in a lilac Versace dress. Despite only a narrow difference, Kendall has 19 % more searches than sister Kylie and only 63 more pins.

In joint fifth place are actresses Zendaya and Blake Lively, with 15,000 monthly Google searches. Although they have the same number of searches, Zendaya has 957 more pins on Pinterest than Blake. Both actresses failed to make it to last year’s Met Gala, but their looks over the years are still being spoken about to this day.

Methodology

1. Cazaar.co.uk were keen to uncover which celebrity Met Gala looks are the most sought after.
   
   
2. To do this, a seed list of popular Met Gala looks was created by scraping articles from reputable sources Vogue.com, Townandcountrymag.com, Stylist.co.uk, and Teenvogue.com.
   
   
3. Average monthly search volume data was collected from Ahrefs.com to see how many people are searching for celebrity Met Gala looks.
   
   
4. Further data was collected through the use of Pinterest, to manually cross-reference each trend from the seed list and utilising an in-house web scraping tool to examine the total number of boards and pins each trend obtained.
   
   
5. Trends with irregular or limited results were omitted from the results.
   
   
6. The results were then filtered to deduce the most inspirational Met Gala celebrity of all time.
   
   
7. All data was collected between 21/04/22 and 26/04/22 and is subject to change

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