Amazon is maintaining its e-commerce dominance—for now.
- 75 percent of U. S. consumers have purchased from #Amazon recently, compared to 43 percent who have shopped on walmart.com.
- 63 percent of consumers begin their search for a product online on Amazon over Walmart.com (43 percent).
- Consumers are more likely to have an Amazon Prime membership (57 percent) than a Walmart Plus account (31 percent).
- Consumers prefer to shop on Amazon over walmart.com for electronics, books, and clothing.
Consumers turn to Walmart for affordability and everyday items.
- 56 percent of consumers turn to Walmart for groceries, compared to 15 percent who prefer to buy them from Amazon.
- 43 percent of consumers say product prices are the main reason they shop at Walmart over Amazon, followed by familiarity with products.
- 71 percent of consumers are more likely to make smaller purchases ($0-99) from Walmart.com, compared to 66 percent on Amazon.
- Consumers prefer to shop on Walmart.com over Amazon for groceries, medicine, and cleaning supplies.
»The retail environment is constantly changing due to economic currents and consumer whims. Amazon and Walmart are both leveraging online and offline technologies as a way for brands to create more dynamic solutions that satisfy their customers», says Michael Scheschuk, President of Small & Medium Business and Chief Marketing Officer, at Jungle Scout. «Investments like Amazon’s Dash Cart in Amazon Fresh stores and Walmart’s Virtual Try-On in their iOS app will raise the bar for all retailers and improve consumer experiences.”
Additionally, the report finds that both Amazon and Walmart’s marketplaces are largely dominated by third-party sellers, another area where both retailers are investing for growth. Amazon’s marketplace is 82 percent third-party sellers, compared to Walmart’s, which is comprised of nearly 79 percent third-party sellers.
Read the full report with the methodology here …
About Jungle Scout
Jungle Scout is the leading all-in-one platform for selling on Amazon, supporting more than $40 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs and brands manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.