Aston Martin launches DB 12 with stunning Premiere during the Cannes International Film Festival

Aston Martin launches DB 12 with stunning Premiere during the Cannes International Film Festival

• Aston Martin toasts new DB 12 with glittering event at Hotel du Cap-Eden-Roc

• Car unveiled by #Aston #Martin Aramco Cognizant #Formula One Team drivers Lance Stroll and Fernando Alonso

• 110 acclaimed figures from entertainment, sport and the arts gather to celebrate the iconic brand’s 110th anniversary and herald its next generation

• Aston Martin proudly partners with »amfAR« – the foundation for AIDS research

Cap d’Antibes, France, May 25th, 2023

Aston Martin last night toasted the start of its next generation of sportscars, as the iconic British brand presented the new DB 12 with a glittering premiere near Cannes.

Proudly unveiled in the serene surroundings of the French Riviera, the grand Hotel du Cap-Eden-Roc provided a fitting backdrop for Aston Martin’s sparkling newcomer to steal the spotlight during the Cannes International Film Festival.

Celebrating Aston Martin’s 110th anniversary, 110 esteemed guests from across the fields of entertainment, sport, the arts, and business gathered to witness the arrival of a new icon and enjoy stunning live performances from multi-award-winning British chart-topping singer and actress Rina Sawayama and international DJ Peggy Gou.

Stars of cinema in attendance included Academy Award winners Catherine Zeta-Jones, Michael Douglas and Leonardo Di Caprio, whose critically acclaimed performance in Flower Moon has wowed critics in Cannes this week. Other actors in attendance included Kate Beckinsale, Tobey Maguire, James Marsden and James Bond actor Jeffrey Wright.

They were joined by other celebrated personalities from the worlds of entertainment including Grammy Award winning rapper, singer and actress Queen Latifah and American singer songwriter Adam Lambert. The world of fashion was also represented by leading models Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio and Poppy Delevingne.

Billed as the world’s first Super Tourer, the bold DB 12 is defining its own new category of one and sets the benchmark for performance, driving excitement, ultra-luxury, and style. DB 12 is the first of Aston Martin’s highly anticipated next generation of sportscars, which herald a new era of high performance and ultra-luxury.

With an exhilarating top speed of 202mph and best-in-class power output of 680PS/800Nm from its 4.0 V8 Twin-Turbo engine, DB 12 combines exceptional performance and handling with an ultra-luxurious interior design focusing on a driver centric cockpit, integrating latest technologies with luxury craftmanship and materials.

In the week of Formula One’s jewel in the crown race in Monaco, Aston Martin Aramco Cognizant Formula One® Team drivers Lance Stroll and Fernando Alonso were on hand to personally unveil the new performance model that proudly joins Aston Martin’s 75-year-old DB bloodline of exceptional British sportscars. The two drivers will hope to continue Aston Martin’s stunning start to the 2023 F1® World Championship, with the team currently second in the Constructor’s Championship.

Lawrence Stroll, Executive Chairman of Aston Martin said: “The launch of DB 12 marks not just the start of our next generation of sportscars, but also a key step forward in our vision to establish Aston Martin as the world’s most desirable British ultra-luxury performance brand.”

“Given the focus on celebrating our unique combination of ultra-luxury and high-performance, there could be no better place to unveil DB 12 than here in Cannes on the eve of the amfAR Gala and during the Monaco Grand Prix week.”

Aston Martin is proud to be a Presenting Sponsor of the prestigious amfAR Gala Cannes, with the privileged opportunity to own the very first DB 12 customer car to be auctioned tomorrow evening in support of the foundation for AIDS research that was co-founded by the late Elizabeth Taylor.

About Aston Martin #Lagonda

Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB 11, DBS and DBX and its first hypercar, the Aston Martin Valkyrie.

Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX #SUV range proudly manufactured in St Athan, Wales.

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of #motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.

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